Just To give a brief taste of what we do, we've uploaded a short photo slideshow as our video compilation isn't quite finished, As well we've included an instrumental sample of the studio work we have completed so far (player on the left)....... wouldn't wanna give you too much now would we? ;)
The following slideshow summarizes my plans, objectives and critical path at the risk of sounding redundant in my introduction I'm going to leave the slideshow to tell my story. I suggest either downloading it if possible or viewing it in full screen mode as the text may be difficult to read on a smaller window.
I hope that this has given you a clearer picture of who I am as a product, person and brand. Marketability is indeed a major part of drawing attention to one's personal brand. However, I believe that unless you can deliver the steak with the sizzle, you're wasting your time.
I hope all viewers will take the time to follow the development of our music and hopefully the growth of my musical brand on Twitter and online. Samples will be available as indicated by the critical path dates.
For the full experience I suggest attending our upcoming performance March 6th, 2010 @ Velvet Underground in Toronto. 510 Queen Street west.
In order to trace the path of my complete immerion in social media, let's set the "way back" machine for roughly 1998.
MY EARLIEST PERSONAL EXPOSURE
1998
Basically everyone had at least one email account myself included. However, this year generated a true turning point in the development of social digital communications. The program was called ICQ (I-seek-you) it allowed the users to communicate with each other in real-time but was constructed in a far more user-friendly interface than any previous system. To this day ICQ has continued to update its software and adapt versions for mobile devices as well; therefore, past users can still use their old account number to reactivate their list of contacts regardless of how long they've been off the system. Like most users, my ICQ usage began to dwindle after Microsoft released the earliest versions of MSN Messenger was released, although the principle functions of both programs were the same MSN surpassed ICQ in ease-of-use replacing it as the number one communicator for me (and most other people at the time).
THE FACEBOOK REVOLUTION
2004
After hearing classmates mentioning "facebook" this and "facebook" that I finally decided to look into it in early 2005. I was instantly hooked, by the end of the year I created a substantial size profile with my photos, information, messages and more. What captured my attention and drew me in the most was the brilliance of all the functions integrated into the interface. It provides a means to communicate; share photos, video, media; reach out and connect users all over the world through common interests...and so much more! I realize it's rather redundant to explain facebook to anyone reading this as you are likely all familiar with it so I will move on from here. Needless to say, Facebook did for the 21st century what online bulletin boards did for the 20th century.
PROMOTIONAL EXPOSURE THROUGH FACEBOOK AND MYSPACE
2007
In the interests of not having this become a singular document, view my YouTube video summary of this section.
For a detailed understanding of the promotional efforts I mentioned in the video, please look at the following sites:
As a musician who’s been involved in the Toronto live music scene for almost 15 years now I thought I was aware of most of the social utilities available to all the indie level performers. I had actually never heard of Stillepost until I met with my 2c counterpart Erica. After an initial basic demonstration of the site I was fascinated at what resources were provided with minimal effort. Used in association with the Wavelength music series – a weekly showcase for up-and-coming artists – Stillepost is an online messageboard created by the founders of Wavelength and was originally hosted at wavelengthtoronto. Now more than ever I believe all artists are looking for new ways to promote themselves and we’ve reached a point in time where there are just so many options available that it can become overwhelming which avenues to pursue. As well as performing I am also playing the role of the person who deals with the promotion for my band and booking shows. As I mentioned before, the avenues for promotion are endless. Major utilities like Myspace, Twitter and Facebook are ideal places to promote, simply for the volume of people who use them. What Stillepost offers is more for the musician than just promotion. The first thing I noticed was the overall layout of the forums; everything is divided by city. Within each city you have primarily all the same categories. Near the top of each of those lists were two things which immediately caught my eye and sold me on the site. First, there was a straightforward listing of every show going on for the upcoming months. In this list artists are asked to only put the basic information and because everyone follows the same format it’s very easy to follow; moreover, anyone can add their show to the thread. The second feature of this messageboard is an absolute gift from above for any musician in Toronto; open and accessible to everyone is a completed (and up-to-date) list of every live music venue in city as well as the name and contact email for the booking agent (if applicable). There was minimal registration required for Stillepost, and only necessary in order to post information. Anyone is able to view all site content making it a fantastic utility for those who simply want to keep up to date on their local music scene. Navigation through the site is EXTREMELY simple, everything is exactly where you would expect it to be from show listings, classifieds, and even just a complaint section. The loading time for the page was almost instant and I found that I had no problems or even loss of speed when running it from my BlackBerry. The main reason being that the administrators haven’t bogged things down with an excessively, flashy design. Stillepost is, basic in its appearance and handling which is probably what has kept it around for so long and watched its user base continue to grow and such a rapid rate. Have a look at my video description for an idea of the basic pros and cons. . Looking at Stillepost from a public relations standpoint, the board has the potential to provide major for artists and indie record labels who need to develop their personal brand through exposure, but don't have the large budgets for marketing. Anyone working in PR at the level of independant music artists would be wise to consider adding this tool to their arsenal. Erica, my counterpart, has been a long time user of this social media application and approaches her review from the eyes of a music lover/fan giving a great indication of what Stillepost has to offer the audience, click here for a look at her post
As a musician who’s been involved in the Toronto live music scene for almost 15 years now I thought I was aware of most of the social utilities available to all the indie level performers. I had actually never heard of Stillepost until I met with my 2c counterpart Erica. After an initial basic demonstration of the site I was fascinated at what resources were provided with minimal effort. Used in association with the Wavelength music series – a weekly showcase for up-and-coming artists – Stillepost is an online messageboard created by the founders of Wavelength and was originally hosted at wavelengthtoronto. 
Now more than ever I believe all artists are looking for new ways to promote themselves and we’ve reached a point in time where there are just so many options available that it can become overwhelming which avenues to pursue. As well as performing I am also playing the role of the person who deals with the promotion for my band and booking shows. As I mentioned before, the avenues for promotion are endless. Major utilities like Myspace, Twitter and Facebook are ideal places to promote, simply for the volume of people who use them. What Stillepost offers is more for the musician than just promotion. The first thing I noticed was the overall layout of the forums; everything is divided by city. Within each city you have primarily all the same categories. Near the top of each of those lists were two things which immediately caught my eye and sold me on the site. First, there was a straightforward listing of every show going on for the upcoming months. In this list artists are asked to only put the basic information and because everyone follows the same format it’s very easy to follow; moreover, anyone can add their show to the thread. The second feature of this messageboard is an absolute gift from above for any musician in Toronto; open and accessible to everyone is a completed (and up-to-date) list of every live music venue in city as well as the name and contact email for the booking agent (if applicable). There was minimal registration required for Stillepost, and only necessary in order to post information. Anyone is able to view all site content making it a fantastic utility for those who simply want to keep up to date on their local music scene. Navigation through the site is EXTREMELY simple, everything is exactly where you would expect it to be from show listings, classifieds, and even just a complaint section. The loading time for the page was almost instant and I found that I had no problems or even loss of speed when running it from my BlackBerry. The main reason being that the administrators haven’t bogged things down with an excessively, flashy design. Stillepost is, basic in its appearance and handling which is probably what has kept it around for so long and watched its user base continue to grow and such a rapid rate. Have a look at my video description for an idea of the basic pros and cons. .
